Food for Thought by Colleen Patrick-Goudreau

Musings on vegetarianism, veganism, meat-eating, non-violence, the use and abuse of animals in our society, and the joy (and sadness) that comes with being awake to and aware of the misery animals endure at the hands of humans - and how we have the power to stop it.

Thursday, September 20, 2007

The Joy of Vegan Baking is Born! 10 Ways to Help it Succeed


Well, I suppose I "gave birth" to it several months ago, but now it's out for all the world to see. Today seems to be the first day that bookstores have it in stock, so whoever has "preordered" it will now actually receive it! And those who want to buy it don't have to wait!

So, on this very special day, I wanted to just send a greeting to everyone who has landed on this page and expressed interest in what I think is a fantastic book. I say that humbly but also with the knowledge that Fair Winds Press, my fabulous publisher, did a beautiful job on the design, photography, and artwork. Creating a book is a collaborative effort, indeed.

But I am also very proud of the content and know that you will find much to love about this very comprehensive book - not just about vegan baking but about baking in general. Not just about food but food history. You will find not just recipes but stories about recipes. You will find a bevy of resources, such as Cake Pan Substitutes, a chart of different apples and what the various kinds are good for, tips, suggestions, and so much more.

Call me a geek (I'm guilty), but I'm also very excited about the three different indices ("indexes" in non-geek language). In the back of the book, you will not only find the MOST comprehensive alphabetical index of any book you've ever owned (the cross-references will make you sing!) but you can also find recipes according to their seasonality and according to special occasions and holidays.

Please don't hesitate to contact me here - ask me questions you have. I'm very grateful to all of you who have shown appreciation and enthusiasm for The Joy of Vegan Baking, and I'm humbled to know that some of these recipes will become part of your own repertoire.

There are many ways you can help support the book:

1. Add it to your collection! :) Purchase it from an online store or at your local bookstore.
2. Call several bookstores in your area (and beyond) and ask if they carry the book. If they get enough inquiries about a book, they will be more likely to carry it and display it prominently.
3. Order the book from your local bookstore - and ask them to please carry it and stock several copies of it - besides the one they're buying for you.
4. Call your local library - and several others - to ask them to carry the book.
5. Whether or not your purchase the book from a local bookstore or an online store, please make a point to visit each of the stores listed on my website to leave a review - hopefully favorable! :)
6. Give the books to friends and family - vegan and non-vegan. In many ways this is a "vegan cookbook through and through" and in many ways it's a baking cookbook that "happens to be vegan." It will appeal to a very wide audience.
7. If you are interested, please ask me about getting postcards that you can and will distribute in front of cafes, bookstores, health food stores, at vegan events. I don't mean simply stacking these in cafes; I mean if you are interested in actually handing out the cookbook postcard to like-minded audiences, this is the kind of grassroots marketing we need!
8. If you have a blog or podcast, please tell your visitors/readers/fans/listeners about our book. Just send them to www.joyofveganbaking.com or www.compassionatecooks.com.
9. If you regularly visit a blog you think would want to know about our book, please tell them!
10. If you purchase books to sell to the public in any capacity, please contact me about buying copies wholesale from my publisher.

Featuring 150 familiar favorites–from cakes, cookies, and crepes to pies, puddings, and pastries, and more!

More than just a collection of recipes, this informative cookbook is a valuable resource that will:
• enlighten and inspire you to bake with confidence and joy
• demystify what it means to bake without eggs and dairy
• entertain and educate you with fascinating stories about the origins of your favorite homemade treats
• empower and inform you about the benefits of vegan baking

Learn more at The Joy of Vegan Baking website.

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